Kodak is bringing back the Super 8 video camera, but this new one will have features that cater to modern day technological conveniences. It will contain a rechargeable battery, microSD support and a 3.5-inch rotating viewfinder. However, it will also allow you to use traditional film like in the old days. You will be able to use Super 8 Kodak cartridges that have up to 50 feet of film. But this is only the beginning for Kodak. The company has additional plans to come out with new film development services, cameras, and post production tools. Kodak has received support on their newest camera products by big time Hollywood directors like Steven Spielberg, Quentin Tarantino and J.J. Abrams.
The Super 8 camera was a classic consumer camera from the 80s that every family used to have. It was a time before people had high-quality video cameras on smartphones or digital cameras that allowed them to upload a picture to a computer instantly. But now the newly updated camera is bound to attract both classic photographers and new photographers alike. According to the Wall Street Journal, the Super 8 camera will sell in the $400 to $750 range. It will cost between $50 and $75 per film cartridge. Kodak will have to process the film after you are done capturing pictures. Digital copies of the pictures will be given to users.
People are a fan of nostalgic ideas and reinventions of those ideas. If you pay attention to movies lately you see plenty of great ones from the 70s and 80s being remade or having sequels made to them because people love old ideas. It is through old ideas where we can integrate newer ideas with them in order to create something that no one has ever seen before. Technology is no exception because every tech giant or inventor got their knowledge from other people’s ideas and used their own new concepts to create something bigger and better. With the Kodak 8, perhaps it will be revitalized into a revolutionary camera like its predecessor was in the 80s.
The big question is will people be willing to spend at least $400 to get a Kodak 8 camera? There’s no doubt it will have a market with professional and novice photographers, but the average person may not care so much because cameras are all over the place. People have them built into their smartphones, laptops and even their cars now. So it will be interesting to see how consumers respond to the Kodak 8 when it officially gets released in stores.