The new “Advanced Warfare” Call of Duty game is seeing a lot more popularity than the failing Call of Duty: Ghosts game that came out last year. Activision Blizzard is confident that Advanced Warfare will be a successful hit in the $10 billion Call of Duty franchise. The popularity is likely due to social media buzz surrounding the new game. There seems to be 77% positive comments on social media websites, ambulance like Twitter, about the Advanced Warfare. This is 17% more positive comments than the comments about Ghosts during the previous year. Therefore, it is looking like Advanced Warfare will outsell Ghosts. You can find it on all the major home gaming consoles; Xbox One, PlayStation 4, Xbox 360, PS3 and PC. However, the conversations on social media suggest that people prefer to play it on Xbox. There seems to be no particular reason as to why this is the case except that social media speculations always stir interest towards one particular system. So people may be listening to others saying that Xbox is better, although you should make a real comparison before judging them.
Gamers simply seem to be more impressed with Advanced Warfare than the previous Call of Duty game. The levels are more interesting and the game play is a lot smoother. In fact, three percent of the fans indicated their social lives were now over for the next few weeks because of this game. Some are even claiming to take time off from work just to play it. Gamers particularly like the new prison riot map, which was mentioned 65% of the time throughout all these social media conversations. People are amazed by the realism of the levels and by the high resolution graphics that make it even more appealing.
Overall, it seems like this game could be the franchise’s biggest hit yet. The only factor that could hurt the sales of Advanced Warfare is its competitor “Titanfall,” by Electronic Arts. But with the enormous buzz surrounding Advanced Warfare; it doesn’t look like Titanfall will have a good year based on social media observations. But this doesn’t mean the game is bad or anything. The video game market has simply become a place where gossip sells a game more than the game itself. Graphics and game play are only half the battle when trying to sell a game. The other half is the marketing and revelations made leading up to the release date.